"Kamala in our time": Taylor Swift launches ad after announcing her support

Times of discover News: The superstar singer-songwriter's key phrase took over digital billboards in New York's Times Square and the Las Vegas Strip on Friday as part of the Democratic National Committee's marketing push, fueled by its endorsement of Vice Chairperson Kamala Harris and running mate Tim Walz.

The highly visible ads accompany Swift's endorsement posts on debate night, following Tuesday night's clash between 2024 presidential candidate Harris and former President Donald Trump. "We are in our Kamala era!" and "A new way forward... ready for it?" — the latter, referencing lyrics from Swift's Reputation album — adorned several sky-high digital billboards.

While the Harris campaign fully embraced the Grammy-winning artist's endorsement, everything has now changed with Swift's entry into the US presidential election. The Harris campaign site was selling Harris-Walz friendship bracelets for $20. After Swift's endorsement sold out overnight, the campaign attracted even more orders — it's now available for preorder again, with one purchase going to the Harris Victory Fund.

Swift's endorsement — which led 337,826 people overnight directly to Vote.gov registration sites — surprised fans and voters alike, after she expressed her thoughts on Harris and proudly called herself a "childless cat lady" (a satire of Trump partner J.D. Vance). .. Trump left the ABC debate stage.

But for the organizers behind Swifties for Kamala, the movement working to elect Harris, Swift's timing was perfect. "We never doubted that Taylor would be endorsed at the perfect time because we knew her values ​​aligned with those of Harris and our community," the coalition said after her endorsement. "We are so pleased to see the momentum she has brought to this campaign." On Friday, the group, which now has more than 3,500 active volunteers, told The Hollywood Reporter that Swift's support led to a 960 percent increase in voter registration activity through fan outings, with donations coming in the first 24 hours. "Taylor has also boosted the morale of Swifties for Kamala, which will be a huge help for the volunteer coalition. We're proud of the work she's already done to help Kamala, and we're excited to see that momentum continue." ," said co-founder Irene Kim.

As soon as Beyoncé gave Harris approval to use the song "Freedom" from her Lemonade album as part of Harris' presidential campaign, advertising immediately changed to attract fellow Swifties. The marketing campaign began simultaneously on Wednesday so that the ads could launch by the weekend, two months before Election Day.

With 283 million followers on her Instagram posts, Swift's preferred locations for ads are two of the country's biggest tourist destinations.

DNC communications director Rosemary Boeglin said in a statement to THR on Friday, "As we see the difference between Vice President Harris' new path and Donald Trump's Project 2025 agenda, which would strip away reproductive rights and defund the lives of working families, we are reminding voters that it is important to speak out now to stop Trump and enter our Kamala era. Visit IWillVote.com and learn how, where and when to vote in this election but do your research". In her post, Swift urged her fans to "vote now." The ads also directed voters to do so at IWillVote.com. "If you haven't already, now is a great time to do some research on the issues they're facing and what positions these candidates are taking on the issues that are most important to you," Swift wrote in part in her endorsement. "I voted for @KamalaHarris because she's fighting for rights and issues that need warriors to carry them forward. I think she's a determined, capable leader and I believe we can accomplish so much in this country if we lead with peace. Instead of chaos I'm so happy and impressed that they chose my friend @timwalz who has defended LGBTQ+, IVF and women's rights for decades to stand up for our bodies." Swift said she was forced to reveal her public stance after a recent deepfake created by artificial intelligence falsely revealed a photo supporting Trump. Reacting to her support for the Democratic presidential nominee, Trump told Fox & Friends, "I was never a fan of Taylor Swift... but she's a very liberal person." "She always seems to support the Democrats, and she may have to pay a price for that in the marketplace."

Swift's ads are the latest in Harris' campaign's push to target the youth vote. Harris' campaign started with Vice President "Brett" Summers. After raunchy artist Charli XCX posted on social media that "Kamala is a girl," Harris' presidential campaign's official quick response page